Internet has a "eight seconds" argument, to the effect that users do not stay on a page for more than eight seconds. I did not check the specific statement, I personally understand this – the user does not know what the content of this web page, the user will not use more than × seconds to understand. This × second is the user’s willingness to stay at the page. (×. For everyone different, and will change over time – the more familiar with the Internet, × the smaller; with the increasing number of sites, × will be smaller. These don’t go into details.)
however, just like VC’s 30 second principle (or elevator principle: VC will only give you 30 seconds to outline business plans to determine whether there is any further interest), this figure will be affected by several factors. For example, you have good looks (such as Robin Li) or natural vision (such as Ma Yun). I remember there was a winner Chen Meinv, compared to other competitors to win VC more time and attention.
in front of a handsome guy, VC’s 30 seconds can turn into 40 seconds, or even a cup of tea.
master Norman’s "emotional design" mentioned in a related experiment, experimental results show that when the time of the ATM screen button and arranged more beautiful, even if any changes do not function, users are considered more useful. The experiment has achieved the same in both Japan and israel. This is because people are willing to spend more time on and study in beautiful things.
it’s not difficult for a website to have a facelift, and in most cases it’s easier than a functional improvement. Why don’t you take the time to do something? If you are worried that cosmetic surgery will have an impact on the habits of older users, you can look at the revision and old user habits.
PS: another beautiful site, users also have visual fatigue of the day, in order to use the user interface to keep pace with the times, it is best to take some time to separate the presentation layer and content layer, logical layer.