first_img Podcasts Are TV Shows Now With ‘Limetown’ Trailer7 Icebreakers for Facebook’s New Dating Service Stay on target In the time it takes you to read this sentence, at least two people will need a blood transfusion.They may not receive one, though.Blood banks in the US are seeing a decline in donors—particularly those with type A, B, and O flowing through their veins.It doesn’t take much: Ten minutes for one pint, and you get a free snack after.But giving blood isn’t on most people’s to-do lists. So social media giant Facebook is stepping in to raise awareness and make it easier for folks to find opportunities to help.Folks in Chicago, New York City, San Francisco, Baltimore, and Washington, D.C., can look for the new in-app Blood Donations feature, rolling out nationwide “over the coming months.”“Tens of thousands of blood donors are needed each day across the US to transform the lives of patients requiring blood transfusions,” according to Mitzy Edgecomb, vice president of marketing and communications at Facebook partner Vitalant.“Summer and winter are notoriously difficult times for collecting enough blood donations,” she said in a statement. “But the need does not stop and can even rise due to increased travel, activity, adverse weather events, and cold and flu season, among other factors.”Initial collaborators include America’s Blood Centers, the American Red Cross, Inova, New York Blood Center, Rock River Valley Blood Center, Stanford Blood Center, Versiti, and Vitalant.Sign up to be a blood donor on Facebook by going to Blood Donations in the About section of your profile (via Facebook)This isn’t Facebook’s first blood-donation rodeo: The firm has been working with centers around the world since 2017 to increase the number of donors. In fact, this tool is already available in Bangladesh, Brazil, India, and Pakistan.Simply navigate to “Blood Donations” in the About section of your profile to sign up. When centers are running low, they can request donations and send notifications to folks nearby.“Through our partnership with Facebook, individuals will be able to conveniently find and connect with their local blood center to help meet the ongoing need for a diverse pool of blood donors in the US and share their experiences and the importance of blood donation,” America’s Blood Centers CEO Kate Fry said. “By encouraging blood donation as a way of life, each of us can assure that the more than 30,000 pints of blood used daily throughout the country is available.”June 14 marks World Blood Donor Day, founded by the World Health Organization to thank people for donating and to raise awareness of the need for regular contributions.To commemorate, Facebook will host blood drives in some of its offices, as well as run awareness campaigns in Brazil and India. The firm also joined the Missing Types campaign led by the Red Cross and Vitalant, which underscores the critical need for blood donors.“This campaign comes at exactly the right time, as busy summer schedules make it extremely challenging to sign up sufficient blood donors,” Cliff Numark, senior vice president of the American Red Cross, said. “And Facebook’s new blood donation feature makes it even easier to make a lifesaving donation.”More on Warns Against Young Blood Transfusions As Medical TreatmentFDA Approves Blood Test to ID ConcussionsFacebook Wants to Connect You With Your ‘Secret Crush’last_img

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